About Us.
Growing up in and around sports and training all our lives, we look to embody the spirit of relentless determination. We understand the GRIND, the SACRIFICES, and the burning desire to push BEYOND limits. Our brand is built on the foundation of this shared commitment from everyone who understands this journey. We have been building this vision for a long time, deciding it was time to take the step and do what we have always dreamed of doing, create a brand to be proud of, something many individuals sharing the same passion are proud to be a part of.
Vision for the brand.
Our vision for the brand is simple, build a community of like-minded, passionate, dedicated, driven people. A brand you can turn to when you are striving for the next level, that next step. Going places only few have been. A culture of pushing for progress, always looking to be better than you were yesterday. In all journey’s you will be able to turn to G.R.N.D, knowing the community & brand will have your back.
What the brand represents.
The brand simply represents, the GRIND. The relentless pursuit that ‘Only The Strong’ survive.
GRND - ONLY THE STRONG